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Centre for
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Startup Breakfast Club: B2B Sales

There is a big difference between selling to individual customers and selling to businesses. When selling to businesses, you could be selling to a one-person company, or a large corporation with many decision makers. The key is to understand who your customers are and the key levers that influence their purchase decision. At this Startup Breakfast Club, we have invited two fantastic speakers who will talk about B2B sales for startups.

First up, you will hear from Krissy Sadler-Bridge who’s the Senior Sales Manager of SME at MYOB. She’s responsible for leading a team of more than 50 MYOB sales specialists across New Zealand and Australia. Krissy will go over techniques to build your B2B sales funnel, from engaging with prospects through to closing the sale, plus the metrics you should track and the tools you can use.

Next up, you will hear from Vanessa O’Brien who’s the co-founder and CEO of OrbViz, a SaaS tool that helps businesses visualise their data and turn it into meaningful insights. Having just recently launched OrbViz, Vanessa will talk about the early-stage monetisation journey of this B2B SaaS tool.

As always, there will be free-flowing coffee along with tasty bacon burger breakfasts; and plenty of lessons to be shared. So make sure you come along to learn and network with your startup community.

Get tickets


Powered by MYOB, Startup Breakfast Club events always sell out in advance so make sure you book your tickets now!


Startup Breakfast Club is sponsored by MYOB. Access all the accounting features that startups need, all in one place for just $5 p/m. 


Meet your speakers


Krissy Sadler-Bridge
Senior Sales Manager – SME @MYOB

Krissy is passionate about helping small businesses
succeed and has the experience to help them get there. She is responsible for leading a team of more than 50 MYOB sales specialists across New Zealand and Australia, with a focus on advising small businesses of the best solutions to meet their business management needs.

Krissy will go over techniques to build your sales funnel from engaging with prospects through to closing the sale in a B2B sales environment, including what measures to track and tools to use (especially the free ones!).

Vanessa O’Brien
CEO & Co-founder @OrbViz

Vanessa is a former journalist who fell in love with tech while reporting on VCs and start-ups in Tel Aviv. Back in Christchurch, she started at Orbica in 2017 as Communications and Marketing Manager and recently took on the role as CEO and Co-founder of OrbViz, Orbica’s first SaaS product. Vanessa’s mission in life is to help break down barriers between governments and citizens, corporates, stakeholders and societies through new communication tools designed for the digital age. Vanessa has a B.A in Political Science and a Post Graduate Diploma in Journalism from the University of Canterbury.

She will share about OrbViz’ early-stage monetisation journey.


About Startup Breakfast Club

Ministry of Awesome’s Startup Breakfast Club – powered by MYOB – is your monthly morning caffeine hit where you’ll find valuable social networks, gain business insight, and find the critical support you need to power your venture forward.