Teō Haka
Centre for
growth &

Meet Datch – The world’s first intelligent voice AI for industrial environments

What is your name?

Aric Thorn – Chief Product Officer

What is your startup’s name?

Who are your co-founders?
Mark Fosdike, Ben Purcell

About your startup

When was your startup established?

What does your startup do?
Datch is an intelligent voice AI for industrial environments.

What value does your startup bring to your customers?
Datch’s voice-visual interface allows staff to capture high-quality, real-time knowledge data, recording live sequence-of-events in granular detail and resulting in improved root cause analysis, informed purchasing decisions, and data-driven business intelligence.

Who are your target audience?
Frontline workers

What is the ambition of your startup?

About you

Why did you decide to embark on your startup journey?
I started my career in the energy industry, where the quality of the information being fed back from frontline workers was often sparse.

What is the most enjoyable part of your startup journey so far?
Solving problems with some of the smartest people I know.

What is the most challenging part of your startup journey so far?
The remote working situation.

What are your biggest lessons you have learned in your startup journey so far?
Networking is crucially important. You can’t do everything yourself.

What would you have done differently if you are given the chance to start over your startup journey?
That is a hard question to answer. Most of the mistakes we have made have paid for themselves in the learning opportunities that have come from them.